Senior XR Experience Designer/ Product Lead/ Frankfurt

ABOUT
ME

Hi, I'm Alex — a Senior XR Experience Designer and Product Lead based in Frankfurt, Germany. For more than ten years I've worked at the intersection of design, technology and human experience, much of it as part of the team at NSYNK.

Who I Am

Meaningful innovation happens when technology serves people — not the other way around.

Throughout my career, I've helped create immersive experiences, digital products and emerging technologies for companies including Volkswagen, Mercedes-Benz, Porsche, SAP and Viessmann. My background combines interaction design, user experience, product thinking and technology — I enjoy taking complex ideas and transforming them into experiences that feel intuitive, meaningful and human.

Over the years, I've worked closely with interdisciplinary teams, developers, designers, stakeholders and clients to bring ambitious ideas from concept to reality. Whether designing for screens, spatial environments or emerging platforms, my focus has always been the same: creating experiences that people genuinely connect with.

In recent years, a significant personal health challenge changed my perspective on work, technology and life itself. It encouraged me to slow down, rethink priorities and become increasingly interested in how humans learn, adapt and recover. This experience sparked a deep curiosity for neuroscience, cognition and the relationship between mind and body.

Today, these interests complement my professional background and continue to influence the questions I ask, the technologies I explore and the future I imagine. I remain passionate about design, innovation and emerging technologies — while also exploring how technology can contribute to human well-being, understanding and growth. Outside of work, I enjoy learning, exploring new ideas and connecting seemingly unrelated fields to discover new perspectives.

Alex Henker
Alex Henker · Frankfurt
10+
Years in immersive tech
15+
Major projects delivered
7+
Global brands
CV

Experience

Sep 2016 — now

NSYNK

Senior XR Experience Designer / Product Lead — Mixed Reality
Frankfurt
Sep 2015 — Mar 2016

Razorfish

UX Designer (Intern)
Frankfurt
Dec 2014 — May 2015

NODE — Forum for Digital Arts

Festival Marketing
Frankfurt
2013 — 2017

Hochschule Darmstadt (h_da)

B.A. Interactive Media Design
Darmstadt

Skills

Experience DesignUX / UI DesignProduct StrategyConcept DevelopmentInteraction DesignXR / Spatial ComputingVirtual ProductionUnity3DUnreal EngineARKitVisionLibHoloLensApple Vision ProMeta QuestvvvvOptiTrack

How I Work

(01)

Discovery

Dig into the people, the tech and the opportunity. Every project starts with understanding the real problem.

(02)

Strategy

Shape a clear roadmap that balances creative vision with technical feasibility and measurable value.

(03)

Build

From prototype to production: iterate fast, test boldly, and engineer for real-time performance on stage and on device.

(04)

Deliver

Calibrate, refine and ship — then plan the technical execution down to the last detail for a flawless live moment.

What I've Built

2024

Hyperslides · Apple Vision Pro

A cloud platform for spatial presentations — products and worlds brought into the room, experienced on Vision Pro and Quest 3. Research-funded by Distr@l.

2023

BMW i Vision Dee · CES

Turned a concept car into a virtual-production studio on wheels. 16,000+ visitors drove through a real and a metaverse Las Vegas via a Mixed-Reality slider.

2020

Porsche Taycan AR App

The first broadcast-grade AR app for journalists — the car itself becomes the marker. In use worldwide, featured in the Porsche Newsroom.

2017–2021

AR Live Shows

Live augmented-reality stage productions for VW, Mercedes-Benz, Phoenix Contact, Viessmann and NXP — built with vvvv, Unity and custom camera tracking.

→ See all 16 projects

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